of good design
It makes it easy to understand the structure of the product.
Rams developed the idea of a timeless design, a design that does not become obsolete. He simply asked himself the question: How perfect is my design?
little design as possible
As an answer, I formulated the 10 rules of what good design should be:
Back to simplicity, back to purity.
Products that serve a purpose have the attributes of a tool.
Being honest means not trying to show the product as more innovative, powerful, or valuable than it is.
Design makes an important contribution to preserving the environment; it conserves resources and minimizes physical and visual pollution.
"Design has nothing to do with art. Design can help make the products we use every day smaller but better. We have enough products. If you look, you have ten or 20 kinds of coffee makers on the market that are basically the same, doing all the same things: they make coffee.
Unlike fashion design, it persists for many years, even in our current society of disposable consumption.
Design is always in step with innovative technology.
Good design perfects the useful and ignores anything that doesn't serve a purpose or contradicts it.
The items you use on a daily basis shape your personal environment and sense of well-being.
thorough down to the last detail
Nothing should be unreasonable or left to chance.